EN
This study deals with theoretical reflections on found footage. On the example of Gustav Deutsch’s works that use found footage, it analyses his (post) avant-garde approaches to film with the aim to elucidate how the collage and the re-contextualization of archive footage materials contributes to modern-day research on the history of culture and society. It explores why and how these approaches correspond to contemporary cultural practices that have been increasingly confronted with a number of audio-visual contents and constant changes in the development and technology of audio-visual media ever since the birth of cinema. It explains the similarities and the differences between museums and archives as specific areas of representation and diversity from the perspective of Foucault’s heterotopia. In the same spirit, it reflects on archaeology and archiveology, as two methods of research on history, and on the archive effect as part of the reception of appropriated audio-visual contents.