PL EN


2018 | 353 | 89-101
Article title

Study of international expansion strategy to “Visegrad Group” countries based on the example of food retail industry and the case of Jerónimo Martins SGPS, SA

Authors
Content
Title variants
PL
Analiza międzynarodowej strategii ekspansji na rynek krajów „Grupy Wyszehradzkiej” na przykładzie sektora sprzedaży detalicznej produktów spożywczych przez Jerónimo Martins SGPS, SA
Languages of publication
EN
Abstracts
EN
This study will primarily focus on Jerónimo Martins’ international expansion to examine if it is desirable for the Group to continue its expansion into other “Visegrad Group” countries. The study takes into consideration the fantastic success of the company on the Polish market and investigates the reasons for their recent expansion to Colombian market, thereby avoiding further expansion on the European market. The study evaluates SWOT analysis, as well as KSF and concludes, that it is advisable that company sticks to its strategy of expanding to highly populated, emerging markets. The herein analysis was developed using information provided by the Group and also by international economic institutions.
PL
W artykule podjęty został temat międzynarodowej strategii ekspansji Grupy Jerónimo Martins działającej w obszarze handlu i dystrybucji produktów żywnościowych. Celem niniejszej pracy jest próba odpowiedzi na kwestie związane z wejściem na rynek krajów „Grupy Wyszehradzkiej”. Biorąc pod uwagę spektakularny sukces Jerónimo Martins na polskim rynku oraz niedawne otwarcie się JM na rynek kolumbijski, zbadano, które czynniki wpłynęły na wybór tych lokalizacji oraz przeanalizowano, czy ekspansja do pozostałych państw „Grupy Wyszehradzkiej” jest działaniem pożądanym. W artykule przedstawiono analizę mocnych i słabych stron, szans i zagrożeń dla Jerónimo Martins, a także „głównych czynników sukcesu”. Analiza została przeprowadzona na podstawie informacji opublikowanych przez JM oraz międzynarodowe instytucje gospodarcze.
Year
Volume
353
Pages
89-101
Physical description
Contributors
author
  • University of Economics in Katowice. Faculty of Economics. Department of Labour Market Forecasting and Analysis
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.cejsh-fd7aa9f7-fa85-4264-9202-de8e65275f14
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