The subject of the document is the analysis of tourist-cultural potential of Jarocin City and Jarocin County carried out by Marek Janas with the use of the method for assessment of microregions potential, published in the monograph by Mikos von Rohrscheidt A. “Cultural Tourism. Phenomenon, potential, perspectives” [Gniezno 2008]. Apart from a short description of the destination and the data on the research procedures, the compilation includes the full valorization form completed on the basis of the carried-out assessment, well as the list of conclusions and suggestions referring to the increase of the potential and cultural tourism organization. The last element of the report is the descriptive material based on the analysis results which present the area as a destination of different forms of cultural tourism.