New challenge for competitiveness of an agro-food company: to gain global competitive advantage

• Authors: Smelikova E.
• Languages of publication: EN

Abstracts

EN

As globalization continues its rapid pace, business managers must have tools and expertise to discover new ways to obtain gains from trade and new ways to reduce the costs of trade. It is necessary to adopt original approaches, capabilities, and strategies to succeed in world markets. Developing international knowledge is the foremost management challenge in the emerging global market place. The aim of this paper is to introduce the ‘Star Analysis’ as a method for applying this knowledge to obtain international competitive advantage. The results have been developed by the research project MSM 6215648904 ‘The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market’ of Mendel University in Brno, Faculty of Regional Development and International Studies.

Keywords

EN

new challenge; competitiveness; agro-food company; competitive advantage; globalization; agro-food sector; global market; market; business; global business; agriculture; agribusiness concept

• Publisher: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
• Journal: Problemy Rolnictwa Światowego
• Year: 2010
• Volume: 10(25)
• Issue: 3
• Physical description: p.99-105,fig.,ref.

Contributors

author

Smelikova E.

• Faculty of Regional Development and International Studies, Mendel University Brno, Zemedelska 1, 613 00 Brno, Czech Republic