Technological determinism has initiated the revolution of society, laying the foundations of the civilization of knowledge. One of its key principles is the shift of the economic center of gravity to broadly defined services. In many areas, information and communication technology has replaced traditional tools with their digital equivalents. This can be observed, inter alia, at the interface between tourism and culture in the form of virtual museums. The article reviews and analyzes the level of development of selected virtual museums in Poland. Moreover, based in the results of the study and the proposed evaluation model, the author attempted to answer questions about the quality of museum e-services, their competitiveness in relation to traditional museums and, finally, the benefits of developing and maintaining such services.