NETWORK SOCIETY: Internet marketing in the network economy – a rhizome bud of the new work or a signboard inflation?

• Authors: Lemański, Andrzej

Abstracts

EN

The concept of the rhizome was introduced by Gilles Deleuze and Félix Guattari in 1980 aspart of ongoing discussion about new media. To describe philosophical concept of the rhizome,one can use the development of internet marketing i.e. electronic and network typeof branch dealing with active adjustment of supply and demand on the markets. Largely,it influences the awareness of contemporary customer. Careful observers accuse representatives of this booming branch of overproduction of notions. Internet marketing workers unnecessarily describe already existing issues and definitions that have undergone insignificant changes.

Keywords

EN

Network marketing; rhizome bud; network economy; network society; Work

• Publisher: Uniwersytet Gdański
• Journal: Miscellanea Anthropologica et Sociologica
• Year: 2015
• Volume: 16(2)
• Pages: 127-142

Contributors

author

Lemański, Andrzej

Identifiers

DOI

10.5604/20842937.1172762