Oferta turystyki wiejskiej w ujęciu marketingu wartości
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The formation of the tourist offer in rural areas in the context of value based marketing requires decisions and means to investigate target markets. The needs and expectationso of customers constitute a basis to create, deliver and communicate certain values to the buyers, in the form of a particular offer. It is necessary to take into account universal values, characteristic for the tourism branch, as well as values specific for the rural tourism sector and values issued from the needs of the target market chosen by the supplier. It is also crucial to train people working in the tourism branch, so that they understand and are ready to take up the challenge of creating an offer that would be of the greatest value for customers.
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