The article regards restriction on commercial speech concerning labelling of the alcoholic beverages. The commercial speech arising from both domestic law and international law is not absolute and may be subject of the significant restrictions. In the light of the European Convention on Human Rights, such restrictions must be prescribed by law and be necessary in a democratic society, in the certain interest. The protection of the commercial speech is also present in the American law, however the protection is not absolute and may be restricted. With regard to the alcoholic beverages as an important restriction on commercial speech may be perceived the health warning labels obligation. The introduction of such obligation is justified by the protection of the public health. Introduction of such obligation requires consideration whether this obligation is proportionate. It seems that other means including educational activities may achieve the same results as health warning labels.