CEE Internationalization of Austrian SMEs: Following the Uppsala Model after Gaining Visegrad Experience

• Authors: Štrach, Pavel , Wiesinger, Sophie , Überwimmer, Margarethe

Abstracts

EN

Market entry mode choice has been one of the key topics in international business literature and the Uppsala model has longed served as the backbone for academic discussions. The evolutionary approach to market entry strategies represented by the Uppsala model may still be valid even when examined on the regional (CEE) level. Austria has historically been a country on the crossroads between the European East and West, serving as a location for regional headquarters. Austrian companies have been among the first to tap the markets of Central and Eastern Europe, which opened up in 1990s to international companies. A 2013 barometer study among 244 Austrian SMEs reveals that experience gained from Visegrad countries early in the company’s internationalization process affect entry modes, to which Austrian companies gravitate when entering other Central and Eastern European markets. With gradual early Visegrad experience, the companies are more likely to deploy more significant resources in the region of the CEE and establish their own subsidiaries.

Keywords

EN

Internationalization; foreign market entry; Uppsala model; barometer study; Austria; Central and Eastern Europe

• Publisher: Szkoła Główna Handlowa w Warszawie. Kolegium Zarządzania i Finansów
• Journal: Journal of Management and Financial Sciences
• Year: 2016
• Volume: 23(1)
• Pages: 41-54

Dates

published

2017-08-28

Contributors

author

Štrach, Pavel

author

Wiesinger, Sophie

author

Überwimmer, Margarethe