The reflection on the idea of empowerment has been strongly emphasized in numerous theoretical studies in recent years. There are numerous values of this concept, however difficulties arise with the moment of transition it from the theoretical to the practical perspective. There are many situations where the subjective approach penetrates with the no subjective one. The purpose of this article is to explore the (non)subjective support relationship in social work (among clients, families and social workers) as a not obvious, barrier-restricted and not always able to use in practice. The analysis of the issue was conducted in the context of different conditions, e.g. functioning of social welfare clients, the work of professionals and the social welfare system, and the impact of these factors on the way how the helping relationship was created. The answer to the question if the helping relationship in social work can become subjective is not easy at the moment. As the authors emphasized in the final conclusions, the subjectivity in the helping process has the opportunity to appear in the strengths-based social work practice, especially in empowerment approach, Solution Focused Approach, Family Conference Group, Video Interaction Training or Motivational Interviewing. The article also presents the possibilities and dilemmas of applying these approaches in the practice of social work.