The effects of radical innovations in the economy and the social sphere cause changes in socio-professional relationship and the transformation of a work man. The motto of work humanization, raising ethical aspects protecting the subjectivity of its producers – in global capitalism – carries many risks as well as raises justified doubts. The model of active life, the syndrome of well-being, the pressure on self-improvement, the ability of self-managing are the new ideologies that convert a human into a product put up for sale, ”a product” that will soon become outdated unless it is subjected to continuous updating. The acceptance of such a lifestyle and work is supposed to foster the personal human market value. The process of blurring the differences between life and work, the professional and private sphere appropriates and reduces the human personality and shifts the blame for the failure from the system onto the individual. In this way, the control system is transformed into a more sophisticated control and over-regulation in relation to the individual. Humanization becomes a contradiction and the effects of work and professional ethics lose their sense and philosophical-anthropological foundations.