Концепти „Україна” та „Європа” як засоби увиразнення рекламних текстів

• Authors: Areszenkowa, Ołeksandra

Abstracts

PL

The forms of expression and functioning of concepts „UKRAINE” and „EUROPE” in advertisement texts are examined. The features of forming of evaluation and expressive constituent of conceptual maintenance are traced.

Keywords

PL

advertising text; concept; mega concept; assessment; evaluative meaning

• Publisher: Wydawnictwa Uniwersytetu Warszawskiego
• Journal: Studia Ucrainica Varsoviensia
• Year: 2015
• Volume: 3
• Pages: 21-35

Dates

published

2017-12-15

Contributors

author

Areszenkowa, Ołeksandra