KAMPANIE SPOŁECZNE W MEDIACH A KULTURA BEZPIECZEŃSTWA

• Authors: Seweryn, Anna , Piwowarski, Jacek

Abstracts

EN

The choice of media is an essential part of the preparation of an advertising campaign. Specialists in numerous publications and books are written, it is important to pay attention to the proper selection of media based on the difference between the target groups to whom it is addressed campaign. The differences that may impact on the choice of advertising media are: age of the respondents, place of residence, sex. The target group to which it is addressed campaign has its own particular way of communication and perception of the world, so examine it may be important for advertisers in the selection of appropriate media and communication. Advertisers often save money for preliminary studies on the target group, which is reflected in the end result of the campaign. This paper presents the above depending on the two campaigns in the context of social security.

Keywords

EN

social campaign; advertising; road accident; young drivers

• Publisher: Wyższa Szkoła Bezpieczeństwa Publicznego i Indywidualnego “Apeiron” w Krakowie
• Journal: Kultura Bezpieczeństwa. Nauka – Praktyka – Refleksje
• Year: 2013
• Volume: 13(13)
• Pages: 98-115

Dates

published

2018-08-22

Contributors

author

Seweryn, Anna

author

Piwowarski, Jacek