Strategic Responses to the Crisis

• Authors: Romanowska, Maria

Abstracts

EN

The article presents the results of case study research on six big holdings. The aim of the research was to define the perception of the crisis by the managerial staff and to define the way and effectiveness of enterprises’ response to the macroeconomic crisis. Big differences in enterprises’ strategic responses have been reported both with respect to the scope and quality of changes, as well as to the speed of response to crisis threats although these changes were mostly reactive, i.e. they were introduced only after the threats had occurred, all the enterprises managed to survive the crisis and maintain the necessary crisis resistance in the last year of the crisis due to appropriate combinations of changes of strategies and operational actions.

Keywords

EN

crisis; crisis resistance; strategy; strategic anchors; anti‑crisis measures

• Publisher: Szkoła Główna Handlowa w Warszawie. Kolegium Zarządzania i Finansów
• Journal: Journal of Management and Financial Sciences
• Year: 2014
• Volume: 18(4)
• Pages: 13-23

Dates

published

2017-09-11

Contributors

author

Romanowska, Maria