Rejs jako forma rekreacji

• Authors: Swoboda-Rydz, Urszula

Abstracts

PL

Cruises are a fast developing branch of tourism industry. Following first big cruise liners such as the Titanic, the modern history of cruising started seriously in the 1960s with the advent of the jet craft, which helped transfer passengers to remote ports of embarkation. The main trend in cruising is moving towards building huge cruise ships and providing tailor-made cruises for niche cruisers. This fashion is going to remain high in the near future according to main cruise lines. There are differences between first-times and repeaters whose intention of purchase of a cruise is guided by different motivators, price and general feeling, respectively. Nonetheless, the perceived value of cruises earned a high position and as a consequence the repeat rate is 60% and 80% for „luxurious class” cruises. Cruises do not constitute a mass market for Polish holiday-makers due to a lower average income and necessity to fly and arrange majority of cruises, and scarcity of cruises entering Polish ports as ports of call. However, the respondents of my questionnaire hold similar positive opinions of their experience

Keywords

PL

rekreacja; rejsy; produkt turystyczny

• Publisher: Wyższa Szkoła Turystyki i Języków Obcych
• Journal: Zeszyty Naukowe. Turystyka i Rekreacja
• Year: 2012
• Issue: 2(10)
• Pages: 99-118

Contributors

author

Swoboda-Rydz, Urszula