Tourist Attractions of World Metropolises in Reviews of Tripadvisor Users

• Authors: Nowacki, Marek

Abstracts

EN

The aim of the study is to compare key features of the image of world metropolises by analysing reviews of tourist attractions featured on the TripAdvisor website. The research problem is captured in the following questions: What are unique features of the image of world metropolises in the light of user reviews of tourist attractions posted on the TripAdvisor website? What features are associated with the positive or negative image of tourist attractions? The author analysed 4742 comments concerning 50 attractions located in five metropolises: Tokyo, New York, London, Dubai and Warsaw. The content of comments was analysed quantitatively and qualitatively. As a result, it was possible to identify key words associated with the positive and negative image of each destination and compare their images. The quality of the results is limited by the reliability of opinions published on the TripAdvisor website and a relatively small sample size.

Keywords

EN

TextMining; TripAdvisor; destination image; content analysis

• Publisher: Wyższa Szkoła Bankowa w Poznaniu
• Journal: Studia Periegetica
• Year: 2017
• Volume: 19(3)
• Pages: 13-31

Dates

published

2018-10-04

Contributors

author

Nowacki, Marek