PL
The article establishes the role of the repeated nominations in the development and implementation of a strategic-tactical narrative of a character. It also describes the conception of estimation as well as analyzes the essence of “Evaluative-shaped nomination,” “axiological strategy and tactics,” and “estimates speech act”. Moreover, the paper presents a typology of communication strategies and tactics, determines the role of repeated lexemes in formulating and implementing assessment in the expression of dominant and recessive assessment