Relationship model of the tourism product in the context of urban tourism

• Authors: Cieloch, Grzegorz

Abstracts

EN

The marketing model of the product is presented in the context of tourism in the city. It is shown that a model based on relationship marketing is a useful tool and possible response to Kotler‘s model limitations and disadvantages. A compilation of four modules and the sequence model of the product can be successfully applied in the field of tourism in the city.

Keywords

EN

marketing; city tourism; tourist attraction; product; the model of the product

• Publisher: Wyższa Szkoła Bankowa w Poznaniu
• Journal: Studia Periegetica
• Year: 2015
• Volume: 13(1)
• Pages: 27-38

Dates

published

2019-11-08

Contributors

author

Cieloch, Grzegorz