2012 | 2012(69(125)) | 47-60
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Internally generated intangible assets – how to report them to stakeholders

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To conclude, one should state that the recent changes to the Polish Accounting Act, as well as the process of harmonizing IFRS, gradually result in a unified approach to intangible assets identification, classification, disclosure, valuation and presentation in the balance sheet. However, a considerable number of internally generated intangible assets continue to be „hidden”. These can be an important factor determining the entity’s market value, which in many cases is clearly above its carrying value. Financial statements used so far, such as balance sheets or profit and loss accounts, do not reflect the actual value of the entity. The lack of clearly specified rules (standards, regulations) related to their valuation and presentation is a significant obstacle in this regard. Research method adopted in the study is to analyze the literature, a review of legislative acts on the international accounting standards of intangible assets, and inference. The aim of this paper is to analyze legal Polish regulations and international accounting standards on the presentation of internally generated intangible assets in financial statements. The paper proposes a method for presenting information on the company’s brand, goodwill and other internally generated intangibles. Main conclusions drawn from the study are that you have to lead the discussion to what extent the accounts kept pace with the reality of the opera-tion of enterprises in the era of knowledge, as well as whether the accounting should reflect the market value of the company.
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