On the necessity of activities of Public Relations in social work

• Authors: Dzienniak-Pulina, Daniela

Abstracts

EN

In the article, the author undertakes to point out the most problematic places in the functioning of social assis-tance institutions in relation to the image they create. He indicates the need to introduce thinking and changes in the field of Public Relations activities that could help social welfare institutions strengthen their image, better cope with crisis situations. The author shows why such issues as internal communication, visual identification, responsibility for image or cooperation with local institutions and the local community can be a way to better functioning and more effective and more satisfying work.

Keywords

EN

public relations; media relations; building the brand image; crisis situation

• Publisher: Akademia Pedagogiki Specjalnej im. Marii Grzegorzewskiej. Wydawnictwo APS
• Journal: Praca Socjalna
• Year: 2018
• Volume: 33(6)
• Pages: 58-70

Dates

published

2019-04-23

Contributors

author

Dzienniak-Pulina, Daniela

Identifiers

DOI

10.5604/01.3001.0013.1725