PL EN


2020 | 592(7) | 29-36
Article title

Visual communication in the age of digital media

Content
Title variants
Languages of publication
Abstracts
EN
The aim of the article is to popularize and attempt to reflect on the phenomenon of visuality in various areas of life in the age of new media. The first part of the text introduces the meaning of the term 'visualization' and shows various dimensions of visuality, which is an attempt to validate the assumption about the leading role of image in the modern world. The next part presents the main characteristics of visuality. Visuality is a mean of communication, description of events and expressing emotions. Visual objects affect both the cognitive and emotional sphere, which is the reason behind the constant increase of importance of the message with their participation. The last part of the article contains analysis of the positive and negative aspects of visuality. The dual nature of modern visual messages is associated with the specifics of digital media. The ease of creating and sending images in the era of new media leads to overload of the space with visual objects.
Year
Volume
Pages
29-36
Physical description
Dates
published
2020-08-17
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ceon.element-b78cddc7-f39b-34d0-862a-6b2f6be574b5
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.