EN
The paper puts forward the difficult issue of cultural steering. The author draws attention to potential threats that might result from this process. The main dangers include steering by technocracy, manipulation of information, psychological strain to individuals. A strong technological and technocratic determinism arises and influences the politics, social bonds, human personality, because it changes the essence of man. Further he argues we must consider unpredictable threats stemming from the fact that what is “naturally human,” is steered into something “artificially human” with no concept of possible far-reaching consequences.