Balanced Scorecard as a tool warning against the loss of public trust
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The purpose of this article is to present the applicability of Balanced Scorecard in entities in order to identify and resolve problems in public trust area. The basic research method applied is study of literature. The analysis performed by the author leads to the conclusion that Balanced Scorecard is a universal and flexible tool of management accounting and can be used as part of a system warning entities against the loss of public trust.
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