EN
The main purpose of this paper is to outline the meaning and the specific, common features that are attributable to cultures of Collaborative Innovation Networks (COINs), as well as the possibilities for managing these cultures. The author points to organizational culture based upon the concept of gift culture as a consolidating and fostering factor that can be consciously created and managed by the community’s founders and its key members who hold leadership positions. The paper is based on an analysis of current literature concerning cooperation on the Internet within Collaborative Innovation Networks.