Homo Oeconomicus Versus Homo Ethicus
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The aim of this paper is to show the conflict between a traditional paradigm of homo oeconomicus and a new approach to finance – homo ethicus. The authors present the concept of rationality in economics, then show the important place of ethics in finance and in the ongoing financial crisis. Finally, the authors give some examples of homo ethicus in praxis by explaining the ethical theory of investment and the motives for ethical investing.
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