LGBT (LESBIAN, GAY, BISEXUAL AND TRANSGENDER) COMMUNITY: AN ATRACTIVE SEGMENT OF THE PRESENT DAY TOURIST MARKET
Languages of publication
The tourism of the LGBT i.e. lesbian, gay, bisexual and transgender community is increasingly becoming an attractive segment of the present-day market. This is chiefly the result of a significant tourist activeness of these people, and thus higher expenditures on tourism. The article presents the basic assumptions related to the tourist activeness of the LGBT segment including the most important motives of travelling, selection of destinations, an average number of trips and the amounts which are spent on tourism. Consequently, it has been determined how, from the economic perspective, the importance of the analysed segment is growing. This concerns numerous tourist destinations. An increased interest in the LGBT community on the part of many of entities involved in the development of tourism is observed in Poland as well.
Publication order reference