ROLE OF THE SERVICE SECTOR IN THE INNOVATION DEVELOPMENT OF POLAND AND UKRAINE
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Objectives of the article were defining factors the role of the services sector in the innovation development in Ukraine and Poland, determining the impact of new trends in behavioral economy on areas of innovative development of service sector in Ukraine and Poland. This sector of economy employs more than half of workers. It produces more than half of gross value added in the country. The author of this paper worked on materials that are tangent to the development of Polish and Ukrainian economy in 2000-2015 years. The author noted that the trend of innovative development have not changed significantly in both countries in service sector. This assumption is based on results of SWOT-analysis, comparative analysis. The article describes the essence of service sector in Ukraine and Poland, presents comparative analysis of global dynamics of innovation index, shows the influence of service sector on innovation development of economy of Ukraine and Poland, define factors of innovative development of enterprise in service sector of Poland and Ukraine. Conclusions and recommendations were made regarding to possibilities of using Polish experience in the innovative development of enterprises in service sector of Ukraine. It was established that the most important mechanism for the development of innovative service sector is establishing a contact between the consumer and the seller. It was established that this contact must be based on culture and high level of education on both sides. It was also established that factors that contribute to the innovative development of service sector in Poland and Ukraine have both common and distinctive features. The development of Poland and Ukraine should be based on activities of domestic enterprises, savings, the use of EU funds and know-hows of other companies in Poland and Ukraine.
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