The brand make of touristic products

• Authors: Śniadek, Janina , Styperek, Jarosław

Abstracts

EN

The significance of Brand is increasing In contemporary tourism. Brand products are developed within specific forms of tourism. The importance of brand as a regional tourist product is also growing. A logo, whish is a graphic presentation of tourist features of a region. Is a key element of brand that is used for promotion purposes. The concept of branding should also be employed in planning and creating various tourist products. Appropriately designed and implemented brand strategy must bring tangible benefits. Already existing brands of linear systems of creation penetration provide good examples.

• Publisher: Wyższa Szkoła Bankowa w Poznaniu
• Journal: Studia Periegetica
• Year: 2007
• Volume: 1
• Pages: 98-105

Dates

published

2020-01-01

Contributors

author

Śniadek, Janina

author

Styperek, Jarosław