EN
The objective of this paper is to contribute to the explanation of globalization's impact on the decisive changes in the structure of the competitiveness relations and based on this, to argue for a need of a new understanding of the competitiveness. The main issue is to identify the basic areas in which processes determining the character of globalization - and thus also character of the changes in structure of the competitiveness relations and criterions of competitiveness - are formed and progressing. The identification involves multilevel net of a global competitiveness, shifts in role of state and multidimensional character of a competitiveness. Based on this identification, the framework of the global competitiveness strategy is being outlined.