PL EN


2009 | 6(71) | 67-75
Article title

A STRATEGY FOR STRENGTHENING EMPLOYER BRAND AND IMAGE (MCDONALDS'S POLSKA)

Content
Title variants
PL
Strategia wzmocnienia marki i wizerunku pracodawcy (McDonald's Polska)
Languages of publication
PL
Abstracts
EN
This paper presents McDonald's action strategy aimed at strengthening the brand as well as the image of the company as an employer. The discussion looks at organizational challenges in the area of employer branding and key strategy assumptions as well as the process of planning and implementation. Some of the solutions described in this material may be treated as models, some are innovative in character and may come to be viewed as best practice for other organizations hoping to be successful in strengthening their image as an employer.
Year
Issue
Pages
67-75
Physical description
Document type
ARTICLE
Dates
published
2009-12-15
Contributors
  • Monika Kantowicz-Gdanska, Polskie Stowarzyszenie Public Relations, Oddzial Slaski (for postal address contact the journal editor)
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA070716
YADDA identifier
bwmeta1.element.d438d38b-b826-3194-a82b-d684181a0f4c
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