The emergence of technological screen media 'the triumph of obsessive constructions over reason', made it possible for individuals commonly 'reversing the relation between the thought (language) and the imagination (vision, image)', to share this experience with other cinema lovers, TV viewers, Internet surfers, in other words - all of us. Thanks to the screen media, an individual and phantasmal character of anomaly and obsession, has gained a common stereotype which focuses particularly on two techno-medial superheroes of our times: a serial killer and a kamikaze terrorist, both anachronistic in their lonely struggle for the divine value of absolute sovereignty whose deficit has been introduced into culture by techno-mercantilism with the use of its techno-communicative arms: i.e. programming experience and an event in order to transfer them into its market offers. Through a detailed analysis of statements included in the writings of such philosophers as Heidegger, Klossowski, Bataille, Girard, and Baudrillard, the author demonstrates that in the victorious mercantilism (dominating contemporary culture), the political economy (of over-production, over-consumption, and, in effect, of infinite accumulation) is drawn apart from the sacrificing economy (consisting in overcoming deficiencies and surpluses by means of redistribution and symbolic disappearance of accumulation). What falls victim here is the 'image of man defined as being traditional and worthy'; of man being individualized by means of identity and symbolism and also speciesised by culture; existing-towards-death and in symbolic unity with the dead ancestors.