EN
The resource-based concept of gaining competitive advantage is making the grade. A modern day business is primarily a system of relations. Hence the appearance of a question regarding the defining and operationalizing this system of relations within the contemporary business. Relations are exclusively intangible in nature and, unfortunately, they are very short-lived when in a highly turbulent environment. Nevertheless, in building a system of relation for a given business, we try to build long-erm potential that defines the strengths and capacity for survival of the organization in the long-term perspective.