EN
Selected topics related to the mass transfers of Bata staff in the years 1938-1941 are analyzed in the study and the transfer motives are discussed. Attention is particularly paid to the preferred destinations and, in relation to the transferees, also to some of the selection criteria applied (education level, knowledge of languages, etc.). In order to better judge Bata's business preferences the above features are put into context with the most important chronological milestones in Czechoslovakia's and, in general, Europe's history. The narrow analytical scope of the study is complemented in the closing part by a confrontation of the findings obtained with the current theoretical migration concepts. Thus, the Bata transfers are integrated in a general (wider) spectrum of the migration movements of population.