PACKAGE PREFERENCES OF LIQUID DAIRY PRODUCTS BUYERS

• Authors: Kowalska Agnieszka , Gornowicz Miroslaw
• Languages of publication: EN

Abstracts

EN

Contemporary packages evolve continually. In the old days the packages were to secure, first of all, protection of the products placed on them. Today they assume all the time new functions, which causes that their role increases systematically. The study aimed at identification of the factors influencing the choice of the liquid dairy products packages. It was found out that the following factors had the largest influence on the decisions by the buyers: taste of product in a given package and shelf life of the product in it. It was also shown that the package preferences of buyers are conditioned by demographic and economic factors characterizing them.

Keywords

EN

DAIRY PRODUCTS; PACKAGE CHARACTERISTICS; PACKAGES; PREFERENCES

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Olsztyn Economic Journal
• Year: 2008
• Volume: 3
• Issue: 2
• Pages: 297-309
• Document type: ARTICLE

Contributors

author

Kowalska Agnieszka

author

Gornowicz Miroslaw

• Agnieszka Kowalska, Uniwersytet Warminsko-Mazurski w Olsztynie, Katedra Makroekonomii, ul. Obitza 2, 10-957 Olsztyn, Poland

Identifiers

CEJSH db identifier

10PLAAAA076710