Matter of attitudes is a very interesting theoretical, and-above all-practical issue. Attitudes are important for each person, group of people or institution. We are influenced by attitudes, whether our own or other people's, for all our life. What is more, this impact does not apply only to individuals but may include whole nations or cultural groups. The purpose of this article is to acquaint the reader with knowledge on the attitudes and its practical inclinations. The first part of the text describes classical approach to the issue – explicit attitudes. Another part will deal with a latter direction in attitudes' research - implicit attitudes.