NAMES FOR SALE. ON ONOMASTICS FOR MARKETING

• Authors: Rutkowski M.
• Languages of publication: PL

Abstracts

EN

This paper deals with brand names and their marketing value. It includes a description of the professional process of brand name creation and the characteristics of the ideal brand name. The author discusses both the semantic and pragmatic aspects of branding, and provides examples from the Polish marketplace. In the conclusion, the author states that: 1) brand names are created using professional branding methodologies; 2) brand names have specific semantic and connotative values; 3) the brand name is the cornerstone of marketing and advertising campaigns; 4) linguistic features of brand names can influence consumers' buying decisions.

Keywords

EN

BRAND NAMES; SEMANTICS OF NAMES; TRADE NAMES

Discipline

• PHILOLOGY_&_LINGUISTICS: PHILOLOGY & LINGUISTICS

• Publisher: Instytut Języka Polskiego Polskiej Akademii Nauk
• Journal: Onomastica
• Year: 2003
• Volume: 48
• Pages: 239-254
• Document type: ARTICLE

Contributors

author

Rutkowski M.

• M. Rutkowski, Uniwersytet Warminsko-Mazurski, Instytut Filologii Polskiej, ul. Szrajbera 4, 10-007 Olsztyn, Poland

Identifiers

CEJSH db identifier

04PLAAAA000343