Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2009 | 57 | 3 | 386-396

Article title

IDENTITY PROJECT AND CONSUMPTION GOODS (DRAFT OF THEORETICAL FRAME) (Projekt identity a predmety spotreby (teoreticky nacrt vymedzenia problematiky))

Authors

Title variants

Languages of publication

SK

Abstracts

EN
The aim of the paper is to put stress on self- identity in a form of life-stories in consumption processes of a person, as a field for further research in frame of not only psychology or marketing sciences, but also consumption anthropology. The authoress tries to assign the influence of life stories on purchasing decision and future purchasing plans of a person to obtain consumption goods he/ she dreams about. The attempt is to show one of the possible explanations for consumer's choice when deciding about a purchase, based on life stories. Those are created in order to provide one's life with unity or purpose to be either kept for one's explanation of life or to communicate one's stories to other people. Concept has the ambition (for now only theoretical) to explain different preferences for consumption goods among people as members of relatively equal social groups and that identity in form of life stories has deeper influence on purchasing decision of a person as the actual social environment one lives in has.

Year

Volume

57

Issue

3

Pages

386-396

Physical description

Document type

ARTICLE

Contributors

author
  • Eva Hudakova, Ustav socialnej antropologie FSEV UK, Bratislava, Slovak Republic; www.uet.sav.sk/slovenskynarodopis.htm

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
10SKAAAA081114

YADDA identifier

bwmeta1.element.dca56bd8-157f-3003-acb4-028456739f78
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.