LOCAL BRAND PRODUCTS OF CULTURAL TOURISM - THE ANALYSIS OF FUNCTIONING BASED ON THE CASE OF 'THE CHECKED-HOUSES-LAND' AND 'THE CENTER FOR EDUCATION AND REGION PROMOTION IN SZYMBARK'
The main goal of the article is the functioning analysis of the chosen brand products of cultural tourism existing in the region of Pomerania. The study describes 'the Center for Education and Region Promotion in Szymbark' and 'the Checked-Houses-Land'. The article presents, among others, the direction which the studied products should take. On the basis of the conducted study, the authors also presented the future development plans of the analyzed enterprises and their sources of financing.
Jacek Borzyszkowski, Politechnika Koszalinska, Wydzial Ekonomii i Zarzadzania, Katedra Turystyki, Demografii i Geografii, ul. E. Kwiatkowskiego 6e, 75-343 Koszalin, Poland
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