Społeczna odpowiedzialność przedsiębiorstw branży e-commerce w Polsce – perspektywa klienta

• Authors: Paulina Sarnowska , Dorota Teneta-Skwiercz

Title variants

EN

CORPORATE SOCIAL RESPONSIBILITY WITHIN E-COMMERCE SECTOR IN POLAND – CUSTOMER’S LOOKOUT

• Languages of publication: PL

Abstracts

EN

The meaning of the e-commerce all over the world has been growing year by year. The same trends have also been noticed in Poland, where e-commerce has build stronger and stronger position among the society. The reason of starting the discussion on the topic of the e-commerce has been divided into two parts: dynamic growth of the e-commerce on one side and on the other, generally weaker position of the customer. The purpose of this article is to show what are the possibilities of protecting the customer within the e-commerce mechanisms, seeing form the CSR perspectives. First part is dedicated to the presentation of the e-commerce and its main attributes. Part two, however, presents what are the risks for the customer as the result of e-commerce growth. More space has been given to present the ways of customers’ protection considered and influenced by the CSR concept.

Keywords

EN

E-COMMERCE; CORPORATE SOCIAL RESPONSIBILITY

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 4
• Issue: 2
• Pages: 309-324

Contributors

author

Paulina Sarnowska

author

Dorota Teneta-Skwiercz

• Katedra Ekonomiki i Organizacji Przedsiębiorstwa, Wydział Nauk Ekonomicznych, Uniwersytet Ekonomiczny we Wrocławiu, ul. Komandorska 118/120, 53-345 Wrocław