Výskum reklamy prostredníctvom výskumného formátu Anketa AD06

• Authors: Ivan Baláž

Title variants

EN

Advertising research by AD06 format Poll

• Languages of publication: SK EN

Abstracts

EN

Quantitative research based on earlier research format AD06 Survey (Anketa AD06) is focused on in the present paper. In terms of most possible relevancy the research uses a broad respondent sample. The conclusions of the research sketch the problems of advertisement broadcast time, the impact of advertisement on consumer action such as purchase and the problem of advertisement’s impact on the behaviour of consumer in social surrounding. The conclusions also deal with further findings, interpretation and prognosis in areas of purchase behaviour of consumers.

Keywords

EN

AD06 format; advertisement impact; consumer; consumer’s behaviour; broadcast time; purchase; advertisement research; prognosis and trends

• Publisher: Instytut Studiów Międzynarodowych i Edukacji "Humanum"
• Journal: Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
• Year: 2012
• Issue: 1
• Pages: 305-337

Contributors

author

Ivan Baláž