PL EN


2012 | 1 | 305-337
Article title

Výskum reklamy prostredníctvom výskumného formátu Anketa AD06

Authors
Content
Title variants
EN
Advertising research by AD06 format Poll
Languages of publication
SK EN
Abstracts
EN
Quantitative research based on earlier research format AD06 Survey (Anketa AD06) is focused on in the present paper. In terms of most possible relevancy the research uses a broad respondent sample. The conclusions of the research sketch the problems of advertisement broadcast time, the impact of advertisement on consumer action such as purchase and the problem of advertisement’s impact on the behaviour of consumer in social surrounding. The conclusions also deal with further findings, interpretation and prognosis in areas of purchase behaviour of consumers.
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-020cdbe7-1aba-436b-84f4-654209eea75f
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