PL EN


2015 | 4(94) | 57-66
Article title

The Comparison of the Retail Development in the Visegrad Group with Focus on the Development of Macroeconomic and Retail Indicators

Content
Title variants
PL
Porównanie dynamiki rynku powierzchni handlowych w krajach Grupy Wyszechradzkiej (V4)
Languages of publication
EN
Abstracts
EN
Twelve years after the EU accession and the financial crisis, the socio-economic progress in the Visegrad Group - V4 is plain to see, also demonstrated by the development in the V4 retail market. After the crisis years of 2008 and 2009, the retail market in the countries of V4 stabilised in 2010, but retailers were very cautious. They continued analysing their financial results carefully and many companies still looked to cut costs. Some retailers closed unprofitable stores in order to focus on those units which were profitable. Since 2012 growing optimism has been visible, which is proven by the continued growth in retail sales across the V4 countries. There are new drives for expansion, mainly from international retailers. The drive is not as aggressive as before the crisis and can be heavily impacted by the further geopolitical development, but still some improvement in the mood on the market is observed. The ratio of online sales to total retail sales continues to increase as e-retailers tested out new forms of electronic commerce to boost sales and attract consumers. The paper deals mainly with the comparison of development of the retail markets in the countries of V4 with an analysis of the development of macroeconomic and retail indicators after the financial crisis.
PL
Dwanaście lat po akcesji do UE i kilka lat po kryzysie finansowym, postęp społeczno-gospodarczy w Grupie Wyszehradzkiej (V4) jest wyraźnie widoczny. Rozwój widać również na rynku powierzchni handlowych. Po kryzysowych latach 2008 i 2009, rynek powierzchni handlowych w V4 ustabilizował się w 2010 roku, ale inwestorzy ograniczali ryzyko, redukując koszty działalności. Niektórzy inwestorzy podejmowali decyzję o zamknięciu nierentownych sklepów w celu skoncentrowania się na tych nieruchomościach, które przynosiły dochody. Od 2012 roku można zaobserwować rosnący optymizm, czego dowodem był wzrost sprzedaży detalicznej w poszczególnych krajach V4. Innym czynnikiem dalszego wzrostu była ekspansja międzynarodowych inwestorów. Dynamika jest mniejsza niż przed kryzysem, być może z powodu niepewnej sytuacji geopolitycznej, ale zaobserwowano poprawę nastrojów na rynku. Udział sprzedaży internetowej do sprzedaży detalicznej ogółem nadal wzrasta, ponieważ sprzedawcy testowali nowe formy handlu elektronicznego w celu zwiększenia sprzedaży i przyciągnięcia klientów. W pracy poddano analizie dynamikę rynku powierzchni handlowej w krajach V4, po kryzysie finansowym. W analizie wykorzystano zarówno wskaźniki makroekonomiczne jak i wskaźniki rynku nieruchomości.
Year
Issue
Pages
57-66
Physical description
Dates
published
2015-12-30
Contributors
  • Slovak University of Technology in Bratislava, Institute of Management
  • Colliers International, Architecture, Research Department
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-02545983-6ff6-4643-a663-3dc9e03d8842
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