As a result of the new economic policy, fourteen Economic and Technological Development Zones (ETDZs) were established in twelve coastal cities between 1984 and 1988. The first ETDZs were Dalian, Yantai, Qingdao, Lianyungang, Nantong, Minhang (Shanghai), Hongqiao (Shanghai), Caohejing (Shanghai), Ningbo, Fuzhou, Guangzhou and Zhanjiang. Unlike Special Economic Zone (SEZ), an ETDZ is located in the suburban area of a major city. Special policies are adopted within the ETDZ. An administrative committee, normally selected by the local government, oversees economic and social management in the zones on behalf of the local government. The category ‘SEZ’ covers a broad range of more specific zone types, including Free Trade Zones (FTZ), Export Processing Zones (EPZ), Free Zones (FZ), Industrial Estates (IE), Free Ports, Urban Enterprise Zones and others. The second wave of expansion of ETDZs was led by the establishment of Pudong New District in Shanghai in 1990. This decision was aimed at elevating the status of Shanghai, making it the “Dragon Head” of the Yangtze River Delta Region, which comprises of Shanghai and parts of Jiangsu and Zhejiang. Prior to the establishment of this new district, the Pearl River Delta Region – comprising nine cities in Guangdong – was the forerunner of China’s open door policy. However, unlike Guangdong, which lies at the south-eastern coast of China, Shanghai’s economic development will have more impact on China’s vast hinterland. Between 1992 and 1993, a total of eighteen state-level ETDZs were established – Yingkou, Changchun, Shenyang, Harbin, Weihai, Kunshan, Hangzhou, Xiaoshan, Wenzhou, Rongqiao, Dongshan, Guangzhou Nansha, Huizhou Daya Bay, Wuhu, Wuhan, Chongqing, Beijing and Urumchi. Two special projects were added later. Founded in 1993, the Ningbo Daxie Development Zone is an investment by China International Trust and Investment Corporation (CITIC), and comes under its management. The other special project is the Suzhou Industrial Park, which was founded in 1994, and is a joint cooperation between the governments of China and Singapore. After 2000, in an effort to fuel the development of the Central and Western regions, the central government also endorsed the establishment of a further eleven national ETDZs in inland regions. Up till now, China has a total of fifty-four state-level ETDZs – thirty-two in coastal regions, and twenty-two in the hinterland. The region of Hong Kong has a role and status of innovation. The planners in this unique part of East Asia expect that some new concepts can help the former British colony to embrace a new economic model: a model in which design, marketing and branding play the crucial role in economy.