PL EN


2013 | 4 | 17 - 31
Article title

Snakeskin jacket. O medializacji gospodarki

Title variants
EN
Snakeskin jacket. On the mediatisation of the economy
Languages of publication
PL
Abstracts
EN
The article is an attempt to explain the phenomenon of consumerism in a systemic-constructivist theoretical perspective. The assumption is that “consumerism” is a semantic correlate of the mediatisation of the economy and has emerged through co-evolution, interpenetration between the economic system and the mass media system. Communication processes that have conditioned and determined the emergence and development of consumerism are: the process of individualisation and the related process of diversification of intimate communication (love, friendship). The notion of brand is a generalised symbolic medium for the networking mentioned above: the brand contains economy, media, individualisation and society components.
Keywords
Year
Volume
4
Pages
17 - 31
Physical description
Contributors
  • Uniwersytet Wrocławski
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-03c1d7f2-e257-41bd-93fe-601857be9085
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