Snakeskin jacket. O medializacji gospodarki

• Authors: Dominik Lewiński

Title variants

EN

Snakeskin jacket. On the mediatisation of the economy

• Languages of publication: PL

Abstracts

EN

The article is an attempt to explain the phenomenon of consumerism in a systemic-constructivist theoretical perspective. The assumption is that “consumerism” is a semantic correlate of the mediatisation of the economy and has emerged through co-evolution, interpenetration between the economic system and the mass media system. Communication processes that have conditioned and determined the emergence and development of consumerism are: the process of individualisation and the related process of diversification of intimate communication (love, friendship). The notion of brand is a generalised symbolic medium for the networking mentioned above: the brand contains economy, media, individualisation and society components.

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Dziennikarstwo i Media
• Year: 2013
• Volume: 4
• Pages: 17 - 31

Contributors

author

Dominik Lewiński

• Uniwersytet Wrocławski