EN
This article deals with the identification of characteristics, abilities and competences of successful managers in the field of creative industry. In this work it is assumed that creativity and communication skills are unchangeable for a successful manager and it reflects new views of R. Florida on the connectivity between creativity and economic growth. The article presents what kind of creative competences future managers – students dispose (results show a high score of creativity) and in a short survey monitors creative abilities of managers from practice (paradoxically they reach the low score). It is also focused on real demands of praxis and suggests techniques for development of creativity, emotional intelligence and communication competences. The contribution was supported by grant VEGA 1/0399/11.