PL EN


2012 | 24 | 37-57
Article title

Marketing polityczny jako dyscyplina naukowa

Authors
Content
Title variants
Languages of publication
PL
Abstracts
EN
The study seeks to present the essence of political marketing and its status as a scientific discipline. The level of consolidation, the main areas of investigations and the significance for political science are considered as well. Over a dozen last years separating of political marketing as an independent discipline is observed, however there is rather empirical than theoretical progress accomplished. Political marketing is at present also a sort of political philosophy and political market logic, which penetrates and infiltrates all kinds of political activities, but its theoretical and methodological status still needs to be integrated and grounded by the future research.
Year
Volume
24
Pages
37-57
Physical description
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-04339ed0-5901-4f42-8a0f-52b160bb7d56
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.