PL EN


2012 | 2 |
Article title

Kapitał intelektualny – zarządzanie i wycena. Nawigator Skandii a współczesne przedsiębiorstwa medialne w Polsce

Content
Title variants
EN
Intellectual Capital—Management and Value Assessment. The Skandii Navigator and Contemporary Media Enterprises in Poland
Languages of publication
Abstracts
EN
The paper addresses the problem of intellectual capital (IC) in media companies. First, selected models of intellectual capital management and IC components in industries other than media are shown. Then, the paper discusses the key areas of IC in media companies and the potential role of IC in these areas, as well as indicators that may characterize it. It also presents some characteristics of media companies: their distinct features that affect the nature of IC in the media sector. Overall, the paper is an introduction to the subject of intellectual capital management in media.
Year
Issue
2
Physical description
Dates
published
2012
Contributors
References
Document Type
Publication order reference
Identifiers
ISSN
2084-1426
YADDA identifier
bwmeta1.element.desklight-045d60b0-25c6-46fd-acd7-946e484e7d19
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