Kapitał intelektualny – zarządzanie i wycena. Nawigator Skandii a współczesne przedsiębiorstwa medialne w Polsce

• Authors: Michalina Szczepańska

Title variants

EN

Intellectual Capital—Management and Value Assessment. The Skandii Navigator and Contemporary Media Enterprises in Poland

Abstracts

EN

The paper addresses the problem of intellectual capital (IC) in media companies. First, selected models of intellectual capital management and IC components in industries other than media are shown. Then, the paper discusses the key areas of IC in media companies and the potential role of IC in these areas, as well as indicators that may characterize it. It also presents some characteristics of media companies: their distinct features that affect the nature of IC in the media sector. Overall, the paper is an introduction to the subject of intellectual capital management in media.

Keywords

EN

voluntary work; management; media; non- material values; enterprise

• Publisher: Fundacja Pro Scientia Publica
• Journal: Ogrody Nauk i Sztuk
• Year: 2012
• Issue: 2

Dates

published

2012

Contributors

author

Michalina Szczepańska

Identifiers

ISSN

2084-1426