The image of Europe and the European Union in digital media of Ukraine, Belarus, and Russia (discourse analysis 2005-2019)

• Authors: Steblyna Nataliia

Title variants

PL

Wizerunek Europy i Unii Europejskiej w mediach cyfrowych na Ukrainie, Białorusi i w Rosji (analiza dyskursu 2005–2019)

• Languages of publication: EN

Abstracts

EN

The image of the EU and Europe in digital mass media of Ukraine, Belarus and Russia is studied in this article using the methodology of discourse analysis. Independent digital mass media Ukrainska Pravda, Nasha Niva, Lenta.ru, Novaya Gazeta are analysed (online publications from years 2005–2019). Three images of Europe in the media are indicated as a result of the research. In Ukraine: a strong reliance on Europe as the idea is observed. The EU and its institutions are stably present in political news, but European politicians are not so popular. In Belarus: Europe doesn’t structure political discussions, however, efforts of the neighbouring EU Member States may be important in the image creation. In Russia: there is not much interest towards Europe, but some approaches to present constant clashes between Russia and the West are evident in digital mass media. The research has confirmed the main hypothesis, which supposed that the mechanisms of creating the image of Europe and the EU in post-Soviet countries’ mass media are different, and the specifics of political discourse, as well as the states’ international politics define the image.

PL

W niniejszym artykule przedstawiono wizerunek Europy i Unii Europejskiej (UE) w mediach cyfrowych na Ukrainie, Białorusi i w Rosji. Badanie zrealizowano metodą analizy dyskursu. Zbadano publikacje w niezależnych internetowych mediach Ukraińska Prawda, Nasha Niva, Lenta.ru, Novaya Gazeta w latach 2005–2019. W wyniku przeprowadzonej analizy zaobserwowano kreowanie przez media trzech obrazów Europy. Na Ukrainie w dyskursie medialnym obserwuje się silne zainteresowanie Europą jako ideą. UE i jej instytucje są często obecne w wiadomościach politycznych, ale europejscy politycy nie są tak popularni. Na Białorusi natomiast słowo „Europa” nie porządkuje dyskusji politycznych, jednak działania sąsiadujących z Białorusią państw członkowskich UE mogą mieć kluczowe znaczenie w tworzeniu wizerunku UE. W Rosji nie widać dużego zainteresowania Europą w dyskursie niezależnych mediów, częściej dominują tematy związane z ciągłą walką między Rosją a Zachodem. Badania potwierdziły główną hipotezę, że mechanizmy kreowania wizerunku Europy i UE w mediach krajów postsowieckich są odmienne, a specyfika dyskursu politycznego i polityka międzynarodowa państw określają ten obraz/wizerunek.

Keywords

EN

media discourse; post-Soviet countries; digital mass media; Europe; EU; political emotions; image

PL

dyskurs medialny; kraje postsowieckie; media cyfrowe; Europa; UE; emocje polityczne; wizerunek

• Publisher: Wydział Nauk Politycznych i Studiów Międzynarodowych, Uniwersytet Warszawski
• Journal: Przegląd Europejski
• Year: 2021
• Issue: 3(61)
• Pages: 129-146

Dates

published

2021

Contributors

author

Steblyna Nataliia

• Vasyl Stus Donetsk National University

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